Industries Senior living

It's one of the biggest decisions a family makes, and it takes months. We help you show up warmly, call back fast, and stay helpful through every step, without ever feeling pushy.

Where your customers go
  1. 01Search"assisted living near me"
  2. 02Comparestours, photos, reviews
  3. 03Inquirycall or form
  4. 04Tourin person or virtual
  5. 05Move-inwelcome home

Out of every 100 people who search,

0 become move-ins.

Sample client numbers
What we fix first

Three leaks we see almost every time.

Every audit is different, but these three show up again and again in senior living. Hover one to see where it sits in the flow above.

Leak at step 01 · Search

Every community looks the same online.

Stock photos and the same five amenities make it impossible for families to feel the difference.

  • Real resident and staff stories, with consent
  • Photo and video that show daily life
  • Pages written for adult children, not brochures
Compare-to-inquiry rate
12%21%
Leak at step 02 · Compares

Tour requests wait days for a callback.

Families reach out when they're ready to talk. Days later, they've already toured somewhere else.

  • Instant text-back and callback alerts
  • Tour booking right on the first call
  • After-hours routing that feels human
Tours booked a month
923
Leak at step 04 · Tour

Families research for months, then go quiet.

Decisions take time and involve the whole family. Without gentle follow-up, you fall off the shortlist.

  • Caring, patient email and text follow-up
  • Family-friendly guides and checklists
  • Event invites that make a second visit easy
Tour-to-move-in rate
18%29%
Content that fits

Made for your feed. Checked for your rules.

Reels, carousels, posts and ads, written, designed and edited in house. Every piece passes an industry check before it goes anywhere.

ReelMeet Chef MarcusSunday brunch, made from scratchSample client
✓Resident consent on file
PostOpen house SaturdayLunch on us, bring the familySample client
✓Event terms on the post
Every piece passes
  • Fair Housing-safe ad and page language
  • Housing ad category rules on Meta and Google
  • Messaging for adult children, not just residents
  • Follow-up that's caring, never pushy
  • Resident photos and stories only with consent
Checked before it ships
Every Monday

One page. One number. One next move.

Your brief reads from your real systems, not a dashboard guess. Two minutes and you know exactly where every location stands and what we're doing about it this week.

Read from your POS, booking or CRMPer location
Weekly briefMaple Grove · sample client
Mon
Tours booked23+6 vs last month
What moved
  • Callback time down to 6 minutes
  • New family guide: 38 downloads
  • Saturday open house: 14 families
Next move

Send the family guide to every inquiry within an hour. Guide readers tour 2x more.

Good questions

Asked by senior living all the time.

Do you follow Fair Housing rules?

Yes. Ad targeting and page language are reviewed for Fair Housing compliance, and housing ads run under Meta's and Google's special housing category rules where they apply.

Who are you marketing to, residents or families?

Both, but mostly adult children, who do most of the research. Every page, email and ad speaks to the person making the call.

Do you work with our CRM?

We connect to most senior living CRMs to track inquiries, tours and move-ins by community, so your report reflects real occupancy work.

How fast will we see a difference?

Callback and tour-booking fixes go live in the first two weeks. Move-ins take longer by nature, and you'll see every step move each week.

Start here

Let's find your biggest leak.

Book a discovery call. If we're a fit, we audit every location for free and show you exactly where customers slip away. The findings are yours whether you hire us or not.

No hourly billingNo cut of your ad spendNo cap on our time