SENIOR LIVING
Occupancy is won between the tour and the deposit.
We run inquiry-to-move-in demand for senior living operators — with tour-to-close math your regional directors actually use.
THE NUMBERS WE OWN HERE
OCCUPANCY
94%
TOUR-TO-MOVE-IN
38%
COST PER MOVE-IN
$1,980
DAYS TO DEPOSIT
26
WHAT WE HEAR ON THE FIRST CALL
“We get inquiries. We lose them between the tour and the deposit.”
“One community is at 96%. Two are stuck in the low seventies.”
“Our sales counselors are following up when they have time, not on a system.”
WHAT WE BUILD INSTEAD
- Inquiry-to-move-in funnel instrumented per community
- Tour-to-close coaching with adult-child messaging
- Referral source mix rebalanced away from paid aggregators
- Fill plans for repositioning and new-build lease-up
PROOF
+11 pts
portfolio occupancy across 14 communities in three quarters.
-41%
cost per move-in after cutting aggregator dependence.
+11 pts
Portfolio occupancy
-41%
Cost per move-in
38%
Tour-to-move-in
14
Communities under plan
CASE STUDY
Portfolio occupancy up 11 points across 14 communities in three quarters.
A 14-community operator sat at 83% portfolio occupancy with two communities in the low seventies. Inquiry volume was healthy; the loss happened between the tour and the deposit, and paid aggregators owned a third of the pipeline.
PORTFOLIO OCCUPANCY
HOW AN ENGAGEMENT RUNS
01
Funnel teardown
Inquiry, tour, deposit, move-in — measured per community.
02
Counselor system
Follow-up cadence and messaging built for adult children.
03
Source rebalance
We move budget to the sources that produce deposits.