MEDICAL AESTHETICS
A full injector calendar is a marketing system, not a lucky month.
We build consult-to-treatment demand for multi-clinic aesthetics groups — with cost per booked consult you can defend to your board.
THE NUMBERS WE OWN HERE
COST PER BOOKED CONSULT
$62
CONSULT-TO-TREAT
64%
CHAIR UTILIZATION
87%
24-MO PATIENT VALUE
$4,180
WHAT WE HEAR ON THE FIRST CALL
“We buy leads. We don't get booked consults.”
“Our top injector is booked out six weeks. The new clinic has open chairs all day.”
“Nobody can tell me what a patient is actually worth over two years.”
WHAT WE BUILD INSTEAD
- Cost per booked consult by clinic and by service line
- Consult-to-treatment conversion coaching with front desk scripts
- Membership and package offers that lift LTV instead of discounting
- New-clinic ramp plan starting 90 days before open
PROOF
-58%
cost per booked consult across 9 clinics in 120 days.
+22%
treatment plan value after we rebuilt the consult follow-up sequence.
-58%
Cost per booked consult
+22%
Treatment plan value
87%
Chair utilization
9
Clinics under plan
CASE STUDY
Cost per booked consult down 58% across nine clinics in 120 days.
A nine-clinic aesthetics brand was buying leads at volume and counting form fills as wins. Booked consults told a different story: two clinics were absorbing most of the demand while the newest two ran open chairs all afternoon.
COST PER BOOKED CONSULT
HOW AN ENGAGEMENT RUNS
01
Consult math
We trace every lead to a booked, kept, and treated appointment.
02
Service-line plan
Spend follows margin, not the loudest treatment trend.
03
Retention layer
Memberships and recall sequences carry the second year.