HOSPITALITY & CHAINS
Covers per shift is a marketing number, not just an ops number.
We run demand for multi-unit restaurant groups — from a soft-open weekend to a 40-unit media plan that keeps the mid-week floor full.
THE NUMBERS WE OWN HERE
COVERS PER SHIFT
128
COST PER NEW GUEST
$4.10
MID-WEEK OCCUPANCY
78%
REPEAT VISIT RATE
41%
WHAT WE HEAR ON THE FIRST CALL
“Our flagship prints money. The suburban stores are half empty on Tuesday.”
“We open a store and hope the neighborhood notices. That's the whole plan.”
“Third-party delivery took our margin and we still don't own the guest.”
WHAT WE BUILD INSTEAD
- Trade-area demand plans per store, not one national campaign
- Pre-open launch calendar tied to lease-signed date
- First-party guest data and win-back sequences
- Mid-week and daypart offers priced against food cost
PROOF
+31%
mid-week covers across 42 units in two quarters, with no discount below margin floor.
-46%
cost per new guest after we moved spend from national to trade-area buys.
+31%
Mid-week covers
-46%
Cost per new guest
42
Units under plan
61 days
Launch to steady state
CASE STUDY
Mid-week covers up 31% across 42 units without discounting below the margin floor.
A 42-unit fast-casual group had two flagship stores carrying the P&L. Mid-week traffic in the suburban units sat 40% below the company average, and the national promo calendar was the only demand lever anyone pulled.
MID-WEEK COVERS PER SHIFT
HOW AN ENGAGEMENT RUNS
01
Trade-area audit
We rank every unit by demand headroom, not by revenue.
02
Daypart plan
Offers and media built against food cost and shift capacity.
03
Roll and repeat
What works in three stores becomes the template for the rest.