We go deep in a handful of worlds instead of shallow in twenty.

Two locations carry the P&L. The other nine coast.

Booked calendars in one clinic, dead chairs in the next.

Occupancy sits at 82% and every point costs six figures.

Full schedules on paper, empty rooms by 3pm.

Twelve stores, twelve different brands, one flat comp.

Traffic is up, repeat purchase is flat, attribution is a guess.