GROWTH AUDIT · SECTION 3 OF 7

Demand headroom by location

Four of ten locations carry more than 30 points of unmet demand headroom while receiving 12% of portfolio spend. Reallocation model follows in Section 4.

Finding 3.1 — Spend concentrated in capacity-constrained sites
Finding 3.2 — No trade-area budget floor below unit tier 2
Finding 3.3 — Booking data not joined to media source

GROWTH AUDIT

Find out which locations are leaving money on the table.

We read your funnel, your spend by location, and your open capacity, then hand back a ranked list of where revenue is leaking and what to do about it first.

Location-by-location demand headroom scoring
Spend reallocation model against that headroom
Funnel instrumentation gaps through to booked and kept
The first three moves, sequenced

GROWTH AUDIT · SECTION 3 OF 7

Demand headroom by location

Four of ten locations carry more than 30 points of unmet demand headroom while receiving 12% of portfolio spend. Reallocation model follows in Section 4.

Finding 3.1 — Spend concentrated in capacity-constrained sites
Finding 3.2 — No trade-area budget floor below unit tier 2
Finding 3.3 — Booking data not joined to media source

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