FIELD NOTES

Operating ideas, written for people who read a P&L.

No trend roundups. Each note is one argument we've tested across a real portfolio of locations.

Occupancy is a marketing metric, and your agency should own it

If nobody on your marketing team can name occupancy by location, you are buying awareness and hoping it shows up in the schedule.

7 MIN READ

Most groups start marketing a new site the week it opens. By then the ramp is already set.

MAY 2026 · 6 MIN READ

Cost per lead flatters everyone. Cost per booked and kept appointment tells you whether the machine works.

APRIL 2026 · 5 MIN READ

FREE FIELD GUIDE

The scoring model, the pre-open calendar, and the reporting template we use on every engagement.

A UPRYT FIELD GUIDE

2026 EDITION · FIRST LOOK

THE UPRYT MEMO