Resources Field guides and field notes

Written for operators, not marketers. Every number comes from a named third-party source, a new edition ships each quarter, and every guide is free.

Free field guide

Download the playbook

Free, no email needed. Opens in a new tab.

Every number has a named sourceNew edition every quarterFree, always

Try the math

Find your breakeven.

The fill level where a location covers its costs. Below it, every month costs you. Above it, most of each new booking is margin. Slide the numbers to match one of your locations.

Breakeven72%of slots filled
Today-$9,900a month
Each point of fill$29,600a year

A teaching model, not accounting. Margins vary by service line, payer and time of day, so your real P&L wins. Defaults are a worked example. Change them to match one of your locations.

Field notes

Notes from the field on filling locations.

Short, practical writing on occupancy, demand and running marketing like an operator. Same thinking as the guides, in five-minute reads.

How we write

Numbers with names. Models with labels. Dates that mean something.

  • Every stat has a source. Named, and linked when a public link exists.
  • Models are labeled. Calculators and examples show how things work, not promised results.
  • Updated means updated. A new date only after a real change, never for looks.
Read our editorial policy
Put it to work

Reading is useful. A full calendar is better.

We run this work for businesses like yours every week. Book a discovery call, and if we're a fit, we'll audit every location against these same benchmarks for free.

No hourly billingNo cut of your ad spendNo cap on our time