HEALTHCARE
-52%
Cost per kept appointment down 52% across a 28-location network.
- ENGAGEMENT
- 8-month engagement
- FOOTPRINT
- One state, 28 sites
THE SITUATION
A 28-site network reported strong lead volume and weak afternoons. Nobody could connect spend to a kept appointment, and two high-margin service lines were quietly under-booked at every site.
WHAT WE DID
We mapped open capacity by site and hour, built service-line demand plans against that capacity, and connected reporting through to kept appointments. Creative moved through a compliance review workflow counsel approved once and reused.
THE RESULT
Cost per kept appointment fell 52%. New patient volume in the two target service lines rose 2.1x. No-show rate dropped from 21% to 7%.
WHAT CHANGED FOR THE OPERATOR
The network plans demand against clinical capacity every month. Compliance reviews take days, not weeks.
“They understood our compliance constraints in the first meeting. That has never happened with an agency.”
COST PER KEPT APPOINTMENT
BEFORE
$186
AFTER
$89